SEO or SEM to Generate End-User Leads?

  Most of us know about Search Engine Optimization (SEO). We also know about Search Engine Marketing (SEM) a.k.a buying ad-words from search engines like Google. What is less known is the geo-level targeting of SEM. Basically, VARS or MSPs can have their ad appear whenever the target search words are entered within a predefined region. Today you can filter your ... Read More »

Who Are the Best Sales People?

Finding a great sales person is tricky. They need to have strong technical knowledge of your industry, be personable, and be willing to report their activities back to head office. You’d like them to be terrific at hunting and prospecting for new clients, but they should also provide outstanding customer service and be excellent at cultivating client relationships. To summarize, ... Read More »

Presentation Tips

As if your plate wasn’t already full enough, you’ve been asked to prepare a presentation and worse, YOU have to present it! Maybe you’ve never done this before. Maybe you have and the thought of doing it again is something you’d rather avoid. Whether you are an experienced public speaker or a novice here are a few handy tips to ... Read More »

VAR Office Suite – ERP Highlight

Enterprise Resource Planning (ERP) is business management software—usually a suite of integrated applications—that a company can use to store and manage data from every stage of business, including: Product planning, cost and development Manufacturing Marketing and sales Inventory management Shipping and payment You could say that an ERP solution encompasses an entire business. However, many VARs think of their Accounting ... Read More »

7 Business Ethics Tips

1. Be Trustful: Recognize customers want to do business with a company they can trust; when trust is at the core of a company, it’s easy to recognize. Trust defined, is assured reliance on the character, ability, strength, and truth of a business. 2. Keep An Open Mind: For continuous improvement of a company, the leader of an organization must ... Read More »

Enhance Your Buying Power With Group Rates

Large corporations get all the deals & perks. Why? Because they are big; and bargaining power is a numbers game. A game where small businesses have been the permanent underdog. We all love saving money. But not at the expense of quality. What if there was a way you could keep more of your hard earned money without compromising the quality of goods ... Read More »

B2B Social Media ROI in the Tech Sector

Does social media work in the business-to-business space? This is a question I get asked daily. There are a lot of stats and case studies that prove and quantify the immense opportunity that social media represents to the B2B market, you just have to do a little digging to find them.  One example is Avaya, a global provider of business ... Read More »

Is Your Pipeline Managing You?

Are you managing your pipeline, or is your pipeline managing you? Pipeline management is integral to sales success, but many confuse having a pipeline with managing their pipeline, and if your fiscal year ends December 31, the question, and the distinction between the two is even more relevant. Part of the issue is the mixed signals many reps receive; on ... Read More »

Exploiting one of the hottest trends in IT

Although there are other candidates, like Cloud and Big Data, most accept that the hottest trend in IT right now is the rise and rise of mobile devices. Where are the best revenue opportunities to be had? Generally, as ever with IT, these are in solutions rather than hardware. Tablets are gradually replacing laptops and desktops, as the value to ... Read More »

The Power of Groups

There are many groups targeting VARs to be their members. At the core, every group must offer some incremental value in return for their membership fees. Rarely you find a free membership that is worth any value. At VAR Office Suite, we may found one – maybe the only one in North America. Here is a sneak peak  Edge To ... Read More »