Channel Partners are at home listening. Why are you muted?

By Julian Lee Time to snap out of it and use this “pause” to actually grow business! From our discussions with vendors over the past 9 months, we are seeing some new trends emerging as they navigate their way through channel development in 2020… Here are the top 5: Many vendors continue to layoff staff. Some have already let go ... Read More »

Free Vs Pay – Where Do You Draw the Line?

If FREE drives the purchase orders, then FREE is good! If FREE feels good, then FREE is good! If your client only wants FREE, then FREE is bad. During a crisis like the pandemic, FREE is needed. FREE is HELP. If there was an ideal time to offer something of value for free, then this would be it. We doubled ... Read More »

Reopening for Business in 3 Steps. Hands on DEC(k)

By Aline Ayoub On March 24, the government of Ontario requested the closure of non-essential workplaces due to the COVID-19. As a result, restarting the economy will be guided by the advice of the Chief Medical Officer of Health and public health officials. Flexibility and the ability to adapt to changing circumstances are essential to the small businesses and employers ... Read More »

Why Customer Loyalty Matters Now More Than Ever

Customer loyalty is always important to every business. Without it, a business will eventually fail. However, depending on the business and the economic conditions, many businesses can get away with some level of poor customer loyalty. When demand is too high, then companies can afford to neglect customer loyalty building. That said, customer loyalty should be baked into every day ... Read More »

Could masks end up marginalizing students?

By Marc Gordon When did masks become a status symbol? According to marketing expert Marc Gordon, it was the day when someone wearing a paper mask turned to someone wearing a stylish cloth mask and asked where they got it.“It’s hard to believe that in the span of a couple months, a product that didn’t even exist has now become ... Read More »

10 Truths About Virtual Events

By Julian Lee We have been doing virtual events every month for the past 6 months. We learned a few things along the way that I would like to share to help make all virtual events better. 10 truths that our ChannelNEXT team found in doing virtual events (so far): Don’t Do Boring Content: Virtual events can quickly become boring ... Read More »

Rebuilding the Road to Channel Partner Success 2020-2021

By Julian Lee You could keep on fixing a bad road by just filling in the same old potholes, but at some point it just makes more sense to build a new road. Maybe even find a shorter and faster route to build on! By now, most Vendors have started to rethink their channel partner ecosystem as they rebuild for ... Read More »

3 (mostly FREE) ways to help MSPs head in the right direction

By Julian Lee Well, this pandemic storm ain’t over yet and depending on where you are, it seems to be getting worse. Eventually, the real facts will prevail but that will only happen after all of the crazies have had their moment. Meanwhile, back at the channel ranch… The good news is that we are already seeing the way out ... Read More »

Changing Your Business Lane

By Julian Lee I have been asked many times how best to describe what’s currently happening in the business leadership community during these mind-blowing times. I think of it as a 5-lane highway… By now, most companies have settled into one of the lanes. Which lane are you in? Which lane is best for you? Are you ready to change ... Read More »

Pop-up experts, wannabe news podcasts and virtual events are coming out

Hold on to your keyboard… Is it just me or does it seem like many “experts”, podcasts, live streams and virtual events are popping up everywhere? I thought that 150 live tech events every year was already too many. Seems like we are in for 3X in virtual events! Well over a decade ago, when we started doing our online ... Read More »