Most successful companies are all over the digital landscape. In a world of add-blockers and all sorts of other ways for browsers to avoid seeing advertisements, getting people just to see a few seconds of your ad is a challenge. Many companies are exploring different ways to penetrate this wall.
I asked the questions to a digital marketing expert Bobby Fikree about ways in which VARs and MSPs can leverage the digital space to generate sales leads. Your digital footprint is how your customers will view your brand. VARs have to put their content in places where and when people want to see it. You have to think way out of the box and not just do what everyone is doing. Your content also needs to resonate within a few seconds and if your web site is not delivering the expected experience within a couple seconds, it may be game over.
Watch the full interview here