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Could masks end up marginalizing students?

By Marc Gordon

When did masks become a status symbol? According to marketing expert Marc Gordon, it was the day when someone wearing a paper mask turned to someone wearing a stylish cloth mask and asked where they got it.
“It’s hard to believe that in the span of a couple months, a product that didn’t even exist has now become a status symbol,” says Marc. “The problem is that this has created a perceived disparity between those who are wearing fashionable masks and those who don’t.”
With students getting ready to return to school, Marc is concerned that masks will become one more reason some will feel excluded. And with retailers charging upwards of $30.00 for a branded face mask, keeping up with fashion could cost more than many parents are prepared to spend.
Marc, who’s company has been providing reusable, branded masks to companies and retailers for internal use, has begun receiving calls from schools looking to avoid having any student feel ostracized.
“We need to be equitable,” says Jody W., a teacher in Thornhill. “From the board downward, our mandate is to have every student feel included. And a big part of that means being equitable. No student should feel marginalized, especially for something as essential as a mask.”
Marc’s believes the best way to level the playing field is to have every student wearing the same mask. As such, he has chosen to discount his masks for schools. “We can’t allow masks to become a have-have not situation,” says Marc. “If every student wears the same mask, branded for the school, it not only creates fairness, but also builds a sense of community.”
In some cases, parents are taking things into their own hands. “A few parent groups have enquired about using masks as a fundraiser for school activities and sports programs,” says Marc. “I’m amazed at how aware parents and teachers have been about the needs of students beyond the physical safety aspect. It’s nice to see.”

For more information, contact Marc Gordon at 416.414.9089 marc@marcgordon.ca