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Reaching Customers where Traditional Marketing Can’t (Won’t?)

As marketers we’re on the forefront of reaching the pipeline of new customers and turning those customers into leads for our businesses. However, the pipeline is becoming more difficult to access as customers are looking to actively avoid sites that feature pitches and sponsored content. The Chrome Extension Adblock has over 40 million users and that’s just one of literally ... Read More »

B2B Social Media ROI in the Tech Sector

Does social media work in the business-to-business space? This is a question I get asked daily. There are a lot of stats and case studies that prove and quantify the immense opportunity that social media represents to the B2B market, you just have to do a little digging to find them. One example is Avaya, a global provider of business ... Read More »

How to tell when it is time to replace your ERP system

Does this sound familiar? The business processes that currently support your company’s operations are continually stressed as new concepts are introduced and/or new challenges present themselves. Your business has begun to struggle under the complexity of its own growth and you realize that it is time to re-evaluate the software tools that support your infrastructure; however, the expense of replacing ... Read More »

What does Google tell the World about your business?

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A good first step to answer this question is to simply put your company name into Google search to see what comes back. Does it represent your company well? Is it what you want to present to your customers and prospects? Does it give the audience a good first impression about you? What other competitors appear besides your company? How ... Read More »

30 Power Tools and Services For MSPs, VARs, ITSPs And IT Pros

VAR Office Suite is all about the 30 power tools and services that every MSP, VAR, ITSP and IT Pro needs to be successful. If you already have some of these tools and you are satisfied with the performance, then keep them and move on to the next tool. Keep adding more tools and measure the results. You will see ... Read More »

Do you know what your customers really think of you?

It is an important question that never seems to get a clear answer when asked to most VARs, MSPs and ITSPs. The typical answer we get is that our clients love us because they are still doing business with us. What about clients who no longer does business with your company? Do you conduct an exit survey? Clients are usually ... Read More »

Asset Tracking and Lifecycle Management Drives Revenues

We all know about basic IT asset tracking and management tools. You can even get some basic applications for free. Some software companies provide applications to track and manage their brand of software. Some software license management providers allows you to manage multiple brands of software applications for license renewals and user compliance. These tools are all work, but VARs need ... Read More »

Managing IT Assets And Renewals For Your Clients

VARs sell hardware and software every day to their clients. At this initial stage, you know exactly what the client has and where it is. You also know that it needs no updating or renewal. It is 100% in compliance. It’s new!  Then months and years go by, and more hardware and software are added at different times.  The client ... Read More »