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Are you ready for F2F channel events?

The desire to reopen is very strong, but when I speak to channel partners and vendors, they seem to be more cautious. One MSP summed it up nicely “I can’t wait to get out of the house and hang out with my peers, but I also don’t want to bring back the virus home to infect my family or colleagues ... Read More »

The Rise of Virtual Events

Marketing is never about what you want. It is all about what your target customer wants. However, in this pandemic, it has less to do with what the channel partners want and more about what their end-customers need. Besides the typical social networking and digital marketing, everyone has witnessed the explosion of virtual events. We have been monitoring loads of ... Read More »

10 Truths About Virtual Events

By Julian Lee We have been doing virtual events every month for the past 6 months. We learned a few things along the way that I would like to share to help make all virtual events better. 10 truths that our ChannelNEXT team found in doing virtual events (so far): Don’t Do Boring Content: Virtual events can quickly become boring ... Read More »

What happened at the 2020 Channel Manager Summit?

Every channel leader wants to stay on top of their game. At our recent annual 2020 Channel Manager Summit, vendors got a solid variety of thought-provoking 7-part content to help them do exactly this. It’s one of those things that you simply had to be there to get it all. 1. Just the facts: Tim Brunt, IDC Device growth is ... Read More »

Extreme Channel Manager Business Building

For the past eight years we have been hosting a Channel Manager Summit to share insights and exchange ideas to help Channel Managers and Channel Chiefs to improve their channel game in the new year. Usually, we bolted this activity to our annual Reseller Choice and Best Managed IT Companies Awards Gala. However this year, we have spun it off ... Read More »

Food4Thought, Think Tanks, and Masterminds… oh my!

If you’re looking to connect with like-minded professionals, source innovative solutions to common and uncommon problems, and increase performance, maybe it’s time to consider starting or joining a Mastermind. Here are some tips to ensure success. What is a Mastermind? They can be called different things (I call mine one of mine a ‘Think Tank’ and my She-Suite one, ‘Food4Thought’).  It’s any opportunity ... Read More »

What do channel partners and vendors really want from channel conferences?

Vendors will probably say “recruit new partners”. Partners will probably say “find ways to grow business”. There is overlap between these two goals but they are not the same. Of course, there are many other reasons why people attend conferences such as networking, learning, scoping out the competition, partying and so on. We decided to dig deeper and wider to ... Read More »

Anatomy of Extreme Channel Partner Business Building

Experiencing this extreme business building live at ChannelNEXT19 is the best way to truly understand how it works, but hopefully this play-by-play summary may give you a good idea… The pre-event meet and greet started at 9 AM as everyone arrived and registered. Based on their interests, delegates are assigned to a peer-group to work the Mastermind sessions over the ... Read More »

So… What happened at ChannelNEXT19 East back on April 8-9?

Things did not look good on the day before the show! The ominous weather announcements called for ice rain mixed with about 20 CM of snow and high winds. Well, it was much worse. About 300,000 people lost electricity in the region including a few intermittent black-outs at the Esterel Resort (where we held our event). Fully expecting a high ... Read More »