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Dawn of the Digital Channel Chief

Until the COVID-19 pandemic, live events were the main go-to market activities for channel development. Starting now, Digital has become center-stage of any channel development strategy. Vendors need to transition from Road Warrior to Virtual Warrior. Every channel leader will need to rethink their digital game to ensure that it is as deep and wide as it can be. What’s ... Read More »

Keep Calm and Carry On. Go Virtual!

If there ever was a time when this saying matters most, then this is it! I have literally spent the past weeks talking with many tech industry leaders about the Coronavirus pandemic and its impact on business. The words I heard most often are scary, shocking, crazy, incredible and unbelievable. On the texting side it’s OMG and WT#. “The huge ... Read More »

Is Confidence Overriding Expertise?

On my recent flight over from London to Toronto, I had an idea brewing so I decided to write this article. Being in London for the elections and witnessing the surprise victory while heading over to the impeachment showdown of the US President, it was clear that a lot was happening. I was wondering… how can some people believe in ... Read More »

Partner Portals That Actually Work For Partners

Many vendors claim that they have an awesome partner portal. A one stop spot to help partners instantly find whatever they need to do business with them. There is some truth to this general statement, but the real truth is in the actual user experience. It is common knowledge that partners are simply too busy to waste time browsing and ... Read More »

What can the IT channel learn from the sports industry?

With the recent Raptors win of the NBA Eastern finals, Toronto erupted as fans of every type, joined in the celebration. If you live in Toronto, you could not avoid this celebration. Strangers doing high-fives with each other on top of the screaming, honking and giving the thumbs up were just some of this deeper sense of community. It’s wonderful ... Read More »

What helps you decide which channel events to attend?

Is it the… Theme? Topics? Speakers? Exhibitors? Content? Location? Organizer? Reputation? Venue? Duration? Peer-to-Peer networking? Parties? News media coverage? Habit? Influencers? Past Experience? Cost? Want to know what your peers consider when deciding? Please take this 30-second survey and we will send you the results for free! You can also share your comments… Last time I counted, there were about ... Read More »

Is the tail wagging the dog?

By Channeliser You need to “Socialise” with ALL your partners, not just the managed minority. For vendors and distributors who wants to shake the “long-tail” of inactive partners into action, you need the technology tools to engage and socialise. And I don’t mean send tiresome tweets and potted posts and neutral newsletters in the hope that something sticks, but targeted, ... Read More »

The Perfect Guide When Your Employees Are Calling Sick

By Aline Ayoub Whenever an employee working for you is away from work due to illness, it’s often causing some degree of frustration.  Because unexpected absences, can be detrimental to the productivity and efficiency of your operations. Furthermore, there are direct costs associated with paid sick leave or other benefits. And there is also the cost of other employees working ... Read More »

How Toxic Employees Can Keep You Out of Trouble

By Aline Ayoub Avoiding a toxic hire, or letting one go quickly, delivers $12,500 in cost savings. A Harvard Business School study of more than 60,000 employees found that “a superstar performer–one that models desired values and delivers consistent performance” brings in more than $5,300 in cost savings to a company. Amazon is known for its demanding work environment and because of ... Read More »

13 Winning Moves For Channel Partner Playbooks in 2019

Many channel partners ask me one simple question. What should I do to grow my business? I have spoken to hundreds of the most successful MSPs, VARs and ITSPs on the planet and I do have a presentation on the Top 10 Secrets Of The Most Successful Channel Partners. I think you can still view my presentation that I did ... Read More »