Home > Author Archives: Marie Rouleau

Author Archives: Marie Rouleau

The Rise of Virtual Events

Marketing is never about what you want. It is all about what your target customer wants. However, in this pandemic, it has less to do with what the channel partners want and more about what their end-customers need. Besides the typical social networking and digital marketing, everyone has witnessed the explosion of virtual events. We have been monitoring loads of ... Read More »

The Biggest 2021 Channel Predictions Are…

Back in March 2020, it felt like we all woke up in a “Twilight Zone. A mad virus was revenging the planet and our lives. What we previously took for granted, no longer existed. People emptied grocery stores. People everywhere had to endure severe hardships and incredible tragedies. Hope dimmed. Fear and despair amplified. We became desperate for the simple ... Read More »

Diversity in Tech is More Than a Number

Everyone loves to benchmark everything. The general consensus is that females make up about 20% of the tech industry’s workforce. So, if your company is running below 20%, then you need to catch up. Think of the 20% benchmark as the current “WiT Comfort Zone”. To get out of this comfort zone and improve the diversity numbers, you will need ... Read More »

Top Business Authors Release New Book “Real Results in a Virtual Economy – How to Future-Proof Your Business”

“Real Results in a Virtual Economy – How to Future-Proof Your Business” was launched globally on January 7th 2021. The book is authored by Dr. Denis Cauvier and Shane Gibson who have collectively written 19 books on the topics of leadership, talent management, marketing and digital selling. Dr. Denis Cauvier and Shane Gibson Authors – “Real Results in a Virtual ... Read More »

Who Are Cyber Spies?

Every day we refer to those who commit cyber attacks as “hackers”. The image does not project an image of a a terrible criminal. In many ways “hacker” sounds like a cool title! Movies also made hackers super cool! We also call them “black hats” and we call the hackers who work for the good guys as “white hats”. Actually, ... Read More »

Reopening for Business in 3 Steps. Hands on DEC(k)

By Aline Ayoub On March 24, the government of Ontario requested the closure of non-essential workplaces due to the COVID-19. As a result, restarting the economy will be guided by the advice of the Chief Medical Officer of Health and public health officials. Flexibility and the ability to adapt to changing circumstances are essential to the small businesses and employers ... Read More »

Why Customer Loyalty Matters Now More Than Ever

Customer loyalty is always important to every business. Without it, a business will eventually fail. However, depending on the business and the economic conditions, many businesses can get away with some level of poor customer loyalty. When demand is too high, then companies can afford to neglect customer loyalty building. That said, customer loyalty should be baked into every day ... Read More »

Could masks end up marginalizing students?

By Marc Gordon When did masks become a status symbol? According to marketing expert Marc Gordon, it was the day when someone wearing a paper mask turned to someone wearing a stylish cloth mask and asked where they got it.“It’s hard to believe that in the span of a couple months, a product that didn’t even exist has now become ... Read More »

10 Truths About Virtual Events

By Julian Lee We have been doing virtual events every month for the past 6 months. We learned a few things along the way that I would like to share to help make all virtual events better. 10 truths that our ChannelNEXT team found in doing virtual events (so far): Don’t Do Boring Content: Virtual events can quickly become boring ... Read More »

Rebuilding the Road to Channel Partner Success 2020-2021

By Julian Lee You could keep on fixing a bad road by just filling in the same old potholes, but at some point it just makes more sense to build a new road. Maybe even find a shorter and faster route to build on! By now, most Vendors have started to rethink their channel partner ecosystem as they rebuild for ... Read More »