We live in a fast-paced culture where things are constantly moving. Not much time to do anything right. If your webpage is like a photograph and never changes, your clients and any potential clients will have no reason to come back to visit. They won’t know of any changes you make because the last three times they stopped by, there was nothing new. If you sell products, offer services, or host events – you may want to seriously consider the implications of no website traffic. If things are going as they could for you, your website should be the hub of all your marketing efforts. Keep it fresh!