8 Reasons Why CRM Projects Fail To Gain User Adoption

CRM is not seen as business mission critical application
CRM is viewed as an IT project with a lack of LOB (Line of Business) sponsorship, long term commitment and objectives
Lack of measurable ROI targets
Poor design – CRM does not follow best practices in business process and workflows
A failure to work with experienced CRM professionals in design, build and implementation
Poor Data – both quality and quantity
Designed primarily to monitor results- seen as adding more work for the users
Inadequate training, administrative and technical support

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