- CRM is not seen as business mission critical application
- CRM is viewed as an IT project with a lack of LOB (Line of Business) sponsorship, long term commitment and objectives
- Lack of measurable ROI targets
- Poor design – CRM does not follow best practices in business process and workflows
- A failure to work with experienced CRM professionals in design, build and implementation
- Poor Data – both quality and quantity
- Designed primarily to monitor results- seen as adding more work for the users
- Inadequate training, administrative and technical support