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Daily Archives: January 11, 2019

Through-Channel Partner to End-User Sales Demand Generation

All vendors want their channel partners to sell more. To reach this objective, the vendor needs their channel partners to properly promote their solutions to their end-customers. This is so much easier said than done! Typically, vendors create some marketing pieces and encourage their partners to slap on their logo and customize to send to their customers. This could work, ... Read More »

Game Changer For Vendors To Build Stronger Partner Relationships

Every vendor wants to build stronger relationships with their partners. Unfortunately, only the top 10% may feel the love, mostly because they have dedicated representatives to take care of them. The bottom 90% are basically left to some sort of self-serve or to buy from distribution or meet at the odd conference. Obviously not nearly enough to build any sort ... Read More »

The biggest evening in the Canadian IT Channel – Feb 7, 2019 in Toronto

Three big things will be happening on February, 7th… We will recognize the #1 vendors and distributors in over 80 categories with a Reseller Choice Award! Now in its 12th year! Over 600 vendors nominated and the Cloud and Security categories are already blowing up! Every year, we make adjustments to the categories to reflect the priorities of the channel. ... Read More »

13 Winning Moves For Channel Partner Playbooks in 2019

Many channel partners ask me one simple question. What should I do to grow my business? I have spoken to hundreds of the most successful MSPs, VARs and ITSPs on the planet and I do have a presentation on the Top 10 Secrets Of The Most Successful Channel Partners. I think you can still view my presentation that I did ... Read More »