Establishing Trust and Psychological Safety in the Workplace: 3 Strategies For Your Team

By Corry Robertson What is psychological safety? Amy Edmondson, an organizational behavioral scientist and professor at Harvard Business School first identified the concept of psychological safety in work teams back in 1999.  More recently she published a book called “The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth” Edmondson describes psychological safety as “a shared belief ... Read More »

Four Tactics to Improve Employee Retention

By Tara Landes Ask a leader what the most valuable part of their company is and they almost always say, “the people.” The best companies also behave that way – their most robust systems and processes revolve around their people. Hiring them, onboarding them, developing them, and retaining them. Recruiting is costly and fraught with challenges. Once a company has ... Read More »

Returning To Work Post Covid: 2 Leadership Tools to Create Trust and Psychological Safety For Employees

By Corry Robertson Kudos to the leaders guiding their employees through the return to work after the Covid era. I am thrilled as I observe how companies are preparing to welcome their employees back to the office. So many people are looking forward to the experience and for good reasons. They want to see their work-family again. They feel more ... Read More »

Looks like the pandemic will become an endemic, so now what?

I don’t know about you, but it’s so confusing to figure out where we are headed. Sometimes, I just want to scream. Moving forward, it seems like the unvaccinated may be the weakest link in curbing this pandemic. As the situation flushes through, it looks like we will be moving from a pandemic to an “endemic” so be prepared to ... Read More »

2021’s most influential marketing tool? Vaccinated staff.

As businesses from all industries open up, consumers are not only being asked if they are vaccinated, but are also asking the same of the businesses they shop at. “Regardless of legislation or employee’s rights, customers want to know they are visiting a safe business environment,” says customer experience expert Marc Gordon. “However, it’s also about knowing that the business ... Read More »

How to Build a Bigger, Better, Stronger and Smarter MSP Business?

“Work smarter, not harder.” It is a loaded question that we have been tackling in the channel community for years and we have been perfecting the recipe. Our ChannelNEXT events first matched MSPs with the right vendors and business tools. We built a best-practice assessment tool to help MSPs benchmark all areas of their business practices. We then revolutionized IT ... Read More »

Vaccine hesitancy illustrates the power of “marketing”

By Marc Gordon The world knows (or believes they know) that AstraZeneca’s vaccine causes blood clots. After all, media around the world is reporting it. Despite the medical community pointing out that the chances of a woman getting a blood clot from the AstraZeneca vaccine could be as low as 1 in a million – far less for men – ... Read More »

Brute Force Automated Marketing is

becoming annoying! We are NOT robots. We are people. Some digital marketing “experts” believe that you should just keep on bombarding people with your sales message and request a call-to-action, until the target complies. Maybe inject some personalization to make it look a bit friendlier. Maybe you should simply stop and ask yourself if that is how you want to be ... Read More »

Are you ready for F2F channel events?

The desire to reopen is very strong, but when I speak to channel partners and vendors, they seem to be more cautious. One MSP summed it up nicely “I can’t wait to get out of the house and hang out with my peers, but I also don’t want to bring back the virus home to infect my family or colleagues ... Read More »

Why a Republican boycott could be a winner for Coke

By Marc Gordon Coca Cola has publicly criticized a Georgia bill that, among other things, reduces the window for voters to request mail ballots, tightens voter ID requirements, and bans handing out food and water within 150 feet of a polling station. Many politicians and social organizations view these laws as an effort to suppress voters in predominantly Black communities ... Read More »