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What’s the most cost-effective way to help channel partners generate sales demand?

A couple years ago, this question sparked a heated discussion between TechnoPlanet and eMailPlatform to think out of the box and explore the new possibilities. Today, the two companies are pleased to announced the result of the hard work it took build the solution.

Effective immediately, Vendors, VARs and MSPs can start using this powerful marketing automation platform to generate end-user demand all year long.

“There are many e-marketing tools, but they all have one big problem in common – users have to create their own content: it’s time-consuming and costly. To solve this, we decided to retool our news media division e-ChannelNEWS by expanding their scope to also generate content for end-user consumption,” commented Julian Lee, President of TechnoPlanet.

TechnoPlanet built “on-ramps” into their news network to allow vendors to feed their original content in real-time. The catch was the content itself! It could not be just any content, as it had to be relevant and educational for end-user consumption. TechnoPlanet’s editorial team monitors and curates all content feeds entering the system to ensure its relevance to the target audience.

This made it very easy for channel partners to simply drag and drop amazing content into e-newsletters and send to their customers. Each VAR or MSP can also create their own content or share content from multiple other sources, including social media or blogs. A massive database of (free) images is also included. Content is also automatically posted on their social media!

It has never been easier to build and send a powerful e-newsletter with relevant content and automatically publish on social networks!

Jens Baun, North American Director said: “e-MailPlatform was developed in Denmark and is used by some of the largest e-mail broadcasting companies in the World. Lego, the Danish toy company was one of our first customers. Now customers like Toyota, Apple or Unicef are using our newsletter marketing tool. They like it because it makes their Marketing efficient, easy to use and allows a personal touch. The platform is tested and trusted so that means that your email gets to proper inbox of your customers 99% of the time and our strict privacy compliance ensures your data remains your data forever.”

All activities are 100% tracked so adjustments can be made to maximize results. The platform also integrates with thousands of third-party apps to push and pull content to drive more results. With its built-in AI, the system can automatically generate all sorts of personalized content to welcome new prospects to nurturing leads and maintaining customer engagement.

Research shows that Email marketing can generate an ROI of $40 for every $1 spent. With the Artificial Intelligence automation of the tool, ease of use and the content feed as well as the low subscription price of $50 per month for the partner, this ROI is likely to jump 100X.

So here is the magic formula…

TechnoPlanet’s Content + eMailPlatform (e-newsletter + Social Sharing) + AI + Reader Behavior Tracking = Successful Sales Demand Generation that is sustainable, predictable and automated!

Check out this 25-minute presentation on this solution!

For vendors: Subscribe to your “on-ramp” into the system to start feeding your content and measure the sales growth of your partners. Inject new product announcements, special offers and important educational content to appeal to the end-users. Learn more.

For VARs and MSPs: Test-drive the system for FREE to see how it can impact your customers’ buying behavior and loyalty. Doing marketing has never been easier, more affordable or effective! Learn more.