“We don’t do marketing!” Ever heard that before? Many small business owners admit that they don’t spend a single penny on marketing. Yet today’s small business owners say their top concerns are attraction and retention of customers. Try doing this without marketing and you will never succeed. The key is to do the right marketing. Bad marketing is just as bad as no marketing so get some professional help if you are not up to speed. Start with a good digital presence including your web site and social media. Remember sales will follow good marketing, like night follows day!