Home / Tag Archives: Marketing

Tag Archives: Marketing

Reaching Customers where Traditional Marketing Can’t (Won’t?)

As marketers we’re on the forefront of reaching the pipeline of new customers and turning those customers into leads for our businesses. However, the pipeline is becoming more difficult to access as customers are looking to actively avoid sites that feature pitches and sponsored content. The Chrome Extension Adblock has over 40 million users and that’s just one of literally ... Read More »

Build Credibility

Setting priorities in your business? Your first job is to sell. Selling is – writing the orders; receiving the cash; feeding the beast. If you don’t sell, the beast, (your business), will die. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Your second priority is ... Read More »

Should you offer anything of value for free to prospects?

We have all heard, nothing in life is free. Why should anyone give you something for nothing? Many companies offer stuff for free, but mostly, it has very little value. Most always, they are looking for something from you in return. You may need to listen to a sales pitch that may or may not benefit you, or give up some of your information. ... Read More »

Guerilla versus Gorilla-Small Companies Can Win

If you are in a business where some of the competitors are much larger, you may be able to benefit from using guerilla tactics. The principles of running a guerrilla organization differ from running a gorilla organization. As a guerrilla, we hide from our competitor; we do not try to crush them. I even go so far as to examine ... Read More »

Why Do We Buy?

If you understand the triggers that make people buy then you can sell more. And you can find more eager customers. Our emotions trigger us to buy. Don’t make the mistake thinking that people buy what they need. People buy what they want. Needs are driven by logic while wants are driven by emotions. We buy what we want. Don’t ... Read More »

Align Your Sales Strategy With Your Corporate Strategy

When your sales strategy is not aligned with your corporate strategy, your organization can become its own worst enemy. While the sales force may be heading in one direction (e.g., applying their own processes, emphasizing certain product lines, addressing their own objectives) the corporate direction and priorities could be completely different. Of course it’s the customer who suffers the most ... Read More »

10 Ways for VARs and MSPs to Build a Better Web Presence

A web site is the first impression of your company. It should not reflect the company you already have – but the company you want to have. What you put into your web presence determines the value of this important asset to your company. Depending on what you do, it can either be a positive or a negative to your ... Read More »