Hire As A Marketer Not A Recruiter

2014 was declared the Year Of The New Hire  More than ever before, to have the tools and resources to better manage the process of hiring employees is essential for small businesses to succeed and grow in 2014 and beyond.  First, you need to set the stage for hiring success. Make Time To Develop Your Employer Brand One of the ... Read More »

30 Power Tools and Services For MSPs, VARs, ITSPs And IT Pros

VAR Office Suite is all about the 30 power tools and services that every MSP, VAR, ITSP and IT Pro needs to be successful. If you already have some of these tools and you are satisfied with the performance, then keep them and move on to the next tool. Keep adding more tools and measure the results. You will see ... Read More »

Does Your Company Have Broken Windows?

Malcolm Gladwell’s Tipping Point popularized the “Broken Windows Theory” with a story about New York City in the 1990s. Crime was rampant, but the police force did not have the budget or other resources they felt necessary to address the problem. Parts of the city looked like war zones, bombed and burned out, and New York became notoriously unsafe for ... Read More »

A Dozen Attributes Of Successful Long-Term Businesses

It is no fluke in becoming a successful long-term business. It takes smart as well as hard work. It takes a sense of pride and determination to just do things right. Here is a list of 12 attributes that makes sense for sustainable business success. 1. They are focused on the customer and gather feedback and input from the customer ... Read More »

Hire Like You Are Shopping For A Made- To- Measure Suit

I took part in a panel on Corporate Culture and spoke about the importance of hiring based on fit over experience. The ideal candidate may turn out to be a disaster if they don’t fit into the company culture. “Cultural fit is incredibly important in terms of a candidate’s abilities to use his skills,” says Nancy Rothbard, an Associate Professor ... Read More »

Tips on managing your temper with customers

As an avid and competitive racquetball player, I get into some very heated matches with opponents from time to time. Racquetball is a very fast-paced and intense game and if you aren’t careful, your emotions can get carried away and override your ability to play smartly. How your opponent plays can have a direct affect on your emotional state. For ... Read More »

Do you know what your customers really think of you?

It is an important question that never seems to get a clear answer when asked to most VARs, MSPs and ITSPs. The typical answer we get is that our clients love us because they are still doing business with us. What about clients who no longer does business with your company? Do you conduct an exit survey? Clients are usually ... Read More »

The Importance of Practice

“There are always three speeches for every one you actually give. The one you practiced, the one you gave, and the one you wish you gave.” Dale Carnegie I couldn’t have said it better. Nor have I thought about it quite like that, but Mr. Carnegie is absolutely right. No matter how long or hard we’ve practiced, we always end ... Read More »

Learn About Your Non-Buyers

Spend some resources learning why potential buyers don’t buy from you. The sales universe opens up dramatically once you understand who could be a buyer but hasn’t been reached at all or properly managed. How do you prospect for new clients? Does your message assume that everyone knows how great you are? How many new customers are you getting every ... Read More »

Why Are Manholes Covers Round?

Why are manholes covers round? Is one of the questions asked to the wannabe Googlers.  Google wants to assess creativity and problem-solving. In other words, Google is looking for a quick answer that proves not only the candidate is agile, but logical, adaptable and math-minded. But what these “trick” questions can’t highlight is a quality that Pappalardo sees as not ... Read More »