To follow up or not – that is the answer to more sales

Most sales people give up after the 3rd attempt to prospect a client. Most results start to happen after the 7th the attempt. Some take over 12 attempts. Some even longer! When you stop following up, the sales opportunity is lost forever. Great sales people never stop following up. The more you follow up, the more you will sell. The ... Read More »

Build an Engaging Social Media Presence

Today’s customers are definitely spending a lot of time interacting on social media with their family and friends – and with brands too.  Businesses of all types are building social media channels with success and generating loyalty and building trust with their current customers and prospects. To fully develop and improve your social media marketing efforts, take into account a few things.  It’s ... Read More »

Is my business too small for an Enterprise Resource Planning (ERP) Software tool?

Unequivocally, NO! Think about the software you use. Every application you use is there to help you perform a task faster and more efficiently, whether it is Facebook to connect with friends or Office software to produce documents. Your Software is a tool! Don’t let the title “Enterprise Resource Planning” intimidate you. As the owner of your business you need ... Read More »

The ROI on CRM, PRM and the Value of Improving Your Sales Process.

I recently read a report from Nucleus Research that said: “With a return of $5.60 for every dollar spent, investing in CRM is a no-brainer. Further, that investment has significant staying power. As vendors add social, marketing, analytics, and mobile access capabilities to their offerings, organizations have an opportunity to gain even more returns from CRM” Even though there has ... Read More »

Create A Stellar FAQ Page

Creating readily available and easy to find information is Customer Service 101. It does not matter if you are B2B, B2C, technology, retail, or any other type of company; your customers will have questions. A Frequently Asked Questions page on your website, social profiles, or other web destinations should be updated on a regular basis to include new questions or ... Read More »

Seven Admirable Business Ethics

1. Be Trustful: Recognize customers want to do business with a company they can trust; when trust is at the core of a company, it’s easy to recognize. Trust defined, is assured reliance on the character, ability, strength, and truth of a business. 2. Keep An Open Mind: For continuous improvement of a company, the leader of an organization must ... Read More »

Be Different and/or Better

Your product or service has to be new, better or different from other products on the market! Do your homework. If there is a product similar to yours available in store or online, how is your product and customer service going to be better or different? Try thinking about a great personal experience that you had with another company. What ... Read More »

Employee Work Ethics That Matters

As a manager or owner, you must be able to recognize and filter out the good from the bad. Employees who consistently demonstrate good work ethics can be invaluable assets. Recognize who they are, treat them well and work together to further the goals of your business. Reliability. A reliable employee is punctual, follows through on his tasks and shows ... Read More »

8 Reasons Why CRM Projects Fail To Gain User Adoption

  CRM is not seen as business mission critical application CRM is viewed as an IT project with a lack of LOB (Line of Business) sponsorship, long term commitment and objectives Lack of measurable ROI targets Poor design – CRM does not follow best practices in business process and workflows A failure to work with experienced CRM professionals in design, ... Read More »

Five Ways To Scare Off Your Customers

1. Have a poor-looking, outdated web site, blog or social media. 2. Automate your communications to the point when it becomes difficult for your customers and prospects to actually reach anyone in your company. 3. Give the customer the run around instead of solving their problems in a professional manner. It’s always their fault. 4. Forget about employee training. Have ... Read More »