Marketing Monthly Blog: From a Marketing Funnel to a FlyWheel for VARs & MSPS

The Cyclonic Buyer Journey Almost everyone has noticed that the old marketing and sales playbook doesn’t work like it used to. You can’t cold call and sell your way into sustainable, predictable and repeatable revenue generation. The old funnel isn’t representative of your prospects’ buying experience anymore. Instead, you have to earn attention and get found by creating disruptive and compelling content, ... Read More »

Channel Partners Got A Lot More Than Expected

Niagara Falls, June 6-7, 2018 – ChannelNEXT wrapped up the second event of the year touting the new “300 Elite Mastermind format”. Building on the resounding success of the first event, the formula has definitely hit another major milestone. “After a few years of transforming ChannelNEXT, I believe we finally got it right. We have transformed into a best business ... Read More »

Five reasons to not give up on the telephone

Do you appreciate the value of a real time conversation? Or would you rather just send a text or email? While many people would rather do the latter, real conversations can provide more information than any text. If you agree, then this is one article I think you’ll want to share. Much has been written lately about the phone becoming ... Read More »

Sparks Fly When Artificial Intelligence Meets Digital Marketing

The race to automate the marketing and sales processes are in full throttle. Although we mostly hear about marketing automation, the big challenge is on aligning the right amount of AI in the Sales and Marketing processes. We are going to tackle these two monster subjects head on at the upcoming ChannelNEXT Conference on June 6-7 at Niagara Falls. We ... Read More »

A Different Take on Employee Engagement

Gallup defines engaged employees as those who are involved in, enthusiastic about, and committed to their workplace. To find a way to measure this, Gallup studied tens of millions of people and determined that just 12 questions (the Gallup Q12) can provide effective metrics on employee engagement. Yes, engagement can be quantified and yes, you can track how your company ... Read More »

Could a workplace harassment claim shut down your business?

When was the last time you awoke to an issue in your business that had been going on for a while before you became aware of it? The workplace harassment issue is exactly that for so many business owners. You could get side-swiped with a workplace harassment issue that takes you to court with legal fees that could ultimately shut ... Read More »

6 Opinions That Matter In The Channel

The basic definition of an “opinion” is “a view or judgment formed about something, not necessarily based on fact or knowledge”. As such, you should always digest opinions and its source with a “pinch of salt”, before you follow them. One would hope that the pundits give their honest opinions based on good research data and not be biased towards ... Read More »

The “e-Harmony” of the IT channel?

We often hear channel managers refer to TechnoPlanet as the “e-harmony” of the channel as it is basically our job to match vendors with partners to build relationships and partnerships. In reality it’s probably more like building polygamists relationships as vendors seek multiple partners. Most days it feels like we are the “Tinder” for the channel as we are connecting ... Read More »

Mastermind Sessions at ChannelNext East 2018

The express train is leaving the station…will you be on it? My IT business was growing, but not at the pace I wanted.  I had a long list of new services I wanted to add, but unsure how to go about it. I felt I just didn’t have enough time. I didn’t know it at the time, but I joined ... Read More »