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Do you make decisions based on actual data or opinions?

There is a sea of research data everywhere and if you wait long enough, the numbers seems to change. Good research data that is up-to-date is not easy to find. GFK does a lot of research in the IT channel so I am looking forward to Carl West’s presentation on the UK and European markets.

It will be interesting to see how it compares to North American data points. For  Vendors, Distributors, VARs and MSPs, it would be wise to get access to real data and not rely too much on opinions.

Actual data points prove trends. Opinions can influence decisions but it cannot make trends.

Carl will be presenting some research data on June 21-22 at our VARTrends event. If you are in the UK, then this is your opportunity to get some solid data that may help you future-proof your business by making better decisions. Bring your questions! Learn more or register!

You can watch this ecnTV interview that I did with Carl at a recent conference.