If planned for and organized appropriately, content creation can be executed efficiently and successfully. A successful content strategy will focus on the needs, pain points, and triggers of your customers. There are many ways to identify what those needs are including: customer surveys, research, and creation of customer personas based on buying habits. Implementing a well thought out and concise customer survey can give you additional insight into what makes your customers tick. A survey is also a great opportunity to crowdsource content from your customers for your customers. Who better qualified to tell you what they want to read about than those who are purchasing your products or services?