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Closing a BDR sale

Here is a tip, but use with caution and do not hold me responsible unless it actually works successfully for you :o) … When you present a BDR solution to your customers and they do not seem interested to buy, try asking them if they would mind sending or signing an acknowledgement that you have informed them of the business risk to their data and of the solution to mediate said risk, but they have declined and will therefore not hold you responsible if something happens.

It’s a little pushy but it gets the point across. And, I am sure to some degree, there are some clients that, when faced with a real data disaster, will find some lawyer to sue the VAR/MSP for negligence of not providing an adequate solution to secure their data.

Julian Lee