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Web Marketing

Webinar – Build Your Business Brand – Sell More Stuff

Whether you need to sell your products, share some big news, or tell a story, Email Platform’s campaign builder makes it easy to create an email marketing campaign that best suits your message and offers much more: – Keep a personal touch while removing manual tasks from your to-do list… – Pre-built marketing automation creates room to focus on strategy ... Read More »

Through-Channel Partner to End-User Sales Demand Generation

All vendors want their channel partners to sell more. To reach this objective, the vendor needs their channel partners to properly promote their solutions to their end-customers. This is so much easier said than done! Typically, vendors create some marketing pieces and encourage their partners to slap on their logo and customize to send to their customers. This could work, ... Read More »

Do you like your website? If you really do, then don’t read this post!

Even though most VARs and MSPs know the importance of having a good web site, many still struggle with doing it right. We have done many surveys on the topic and offered many assessment tests to help them see the light. The problem is not that they do not understand its importance. They get it! They understand that it is ... Read More »

Get the inside scoop on digital marketing

Most successful companies are all over the digital landscape. In a world of add-blockers and all sorts of other ways for browsers to avoid seeing advertisements, getting people just to see a few seconds of your ad is a challenge. Many companies are exploring different ways to penetrate this wall. I asked the questions to a digital marketing expert Bobby ... Read More »

Reaching Customers where Traditional Marketing Can’t (Won’t?)

As marketers we’re on the forefront of reaching the pipeline of new customers and turning those customers into leads for our businesses. However, the pipeline is becoming more difficult to access as customers are looking to actively avoid sites that feature pitches and sponsored content. The Chrome Extension Adblock has over 40 million users and that’s just one of literally ... Read More »

Build Credibility

Setting priorities in your business? Your first job is to sell. Selling is – writing the orders; receiving the cash; feeding the beast. If you don’t sell, the beast, (your business), will die. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Your second priority is ... Read More »

10 Ways for VARs and MSPs to Build a Better Web Presence

A web site is the first impression of your company. It should not reflect the company you already have – but the company you want to have. What you put into your web presence determines the value of this important asset to your company. Depending on what you do, it can either be a positive or a negative to your ... Read More »

B2B Social Media ROI in the Tech Sector

Does social media work in the business-to-business space? This is a question I get asked daily. There are a lot of stats and case studies that prove and quantify the immense opportunity that social media represents to the B2B market, you just have to do a little digging to find them. One example is Avaya, a global provider of business ... Read More »