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Putting Partner Marketing Development Funds To Good Use!

Every channel partner have access to some form of Marketing Development Funds (MDF) from vendors and distributors. Typically, the amount of MDF ranges between 1% to 3%, but there is no absolute rule. Distributors currently manage a lot of MDF on behalf of the vendors and has the responsibility to process claims from partners based on certain terms and conditions. ... Read More »

Blindspots of Channel Managers

Anyone who works in the IT channel business knows that it is one of the most complex jobs on the market. The average stay is under 3 years. There are so many moving parts in the channel game, that it is a daunting challenge. Yet, technology vendors need the channel to market and sell their products everywhere. On top of ... Read More »

Price vs Value

We all know the saying:  You get what you pay for.  Yet, with such widespread knowledge of this saying, why are so many companies racing to the bottom with price? “Price is what you pay, value is what you get” – Warren Buffett The IT sector is no exception.  The barrier of entry to be an MSP is a Computer ... Read More »

Many have asked me this question, so here is my short answer…

I should preface this by saying the definition of a VAR, MSP, ITSP, ISV etc continues to blend. So whatever you call yourself today, may not be what you call yourself in the future. Have an open mind. Maybe the new term will be “Technology Business Advisor” or “TBA” (a.k.a. “To Be Announced” :o)). My 5 point answer… 1.    Do not ... Read More »

Is A Nonconformist Employee Working For You?

By Aline Ayoub Is a Nonconformist Employee working for you?  Difficult employees in the office can cause significant workplace conflict.  There is a wide variety of difficult employees. In this article we will discuss three of the most common: the drama queen, the victim and the nonconformist employee. There are characteristic behaviours to what is also called the “toxic employee”. ... Read More »

New Tech Coalition in the United States is closing the tech gender gap through philanthropy and corporate responsibility

Marie is the President of digital marketing agency, Marketing CoPilot which has been serving the tech sector for 15 years. She is a 25-year veteran of the tech sector and shares the stories of women in tech on her podcast, Women Talk Tech, available on iTunes, Google Play and MarketingCopilot.com. Contact Marie at https://www.linkedin.com/in/marketingcopilot/ Time to stop talking and start ... Read More »

2 Critical Skills That Can Help Women Lead in Tech

By Homaira Kabir Here’s an interesting fact – back when computers first came out, there were more women doing the programing than men. Today though, we have less young women enrolling in computer science at the university level, less women entering technology and related professions as a result, and more women leaving because of the challenges inherent in male dominated ... Read More »

All About Women In The Tech Industry

There are several organizations currently supporting women in the technology sector, yet females only make up about 20% of the workforce and that number is actually declining. The number is even smaller when it comes to women in top executive positions in IT. “WiT” is going to add more fuel to support and encourage more females to enter the IT ... Read More »

Four Types Of Channel Partners

Roughly speaking, we could divide the current IT Channel into four main types. “I got this” type: These Channel partners have already invested and transformed their businesses into a recurring-revenue services (MSP) model and are doing quite well. This group is currently gobbling up clients of the laggards as they stumble along! However, a significant part of this group is ... Read More »

The Growing Divide Between Vendors and Channel Partners

The needs of most channel partners have already evolved to where much of the traditional channel programs and tactics have become obsolete or at best, ineffective. We talk a lot about what channel partners should do to improve their game, but vendors should also be doing things differently to narrow the gap with their channel partners. Here are some of ... Read More »