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The tango between marketing and sales

Like the tango dance, it’s not too difficult to learn the steps, but perfecting the dance takes a lot of practice, anticipation, emotion, timing and passion for perfection. And, it always takes two to tango! For this article, the two that I am referring to are marketing and sales. Sales typically blames marketing for generating the wrong prospects. Marketing blames ... Read More »

The future of aging channel partners

Well, if you are approaching that age when you are thinking of retirement, then you are not alone. Actually about 1/3 of the channel partners plan to retire within the next 7 years. If you are prepared and have done well in business, then you are all set to head off to that beach. If not, it can get quite ... Read More »

How to Become a Better Listener

The cacophony of opinions screamed into the world on social media, in meetings, at conferences, and in classrooms provides ample evidence that it is a human need to be heard. But with all this yelling going on, who is listening? Great leaders have learned to listen carefully to feedback from their staff, their customers, their vendors, and any other stakeholders ... Read More »

RapidFire Tools in the NEWS

RapidFire Tools have come out with an incredible new tool called Detector SDS System. If you think of Cyber Security nowadays, 80% of what happens is internal. As you put up your outside control such as anti spam or anti virus, you need something to clean all of these up. The Detector sits inside the firewall and looks for anomalies, changes ... Read More »

Engaged Employees Are Always Willing to Go the Extra Mile

Did you know that employers with the highest percentage of engaged employees increase their margins by an average of 3.64% and their net profit margins by 2.06%?[1] And that offices with engaged employees are 43% more productive? [2] The concept of employee engagement stems from high economical fluctuations and the rise of unemployment rates after 9/11 in 2011. A new ... Read More »

ChannelNEXT Turns it up to 11

What do you do when you are at the top of your game?  You keep changing it up and keep improving!  In business, if you are not moving forward, even if you are at the top, the current will take you back and you will eventually fall behind. ChannelNEXT, over the last 15 years has become one of the top IT ... Read More »

Define Your Corporate Culture in 5 Steps

Most business owners understand the value of branding for products and marketing, but did you know that your office culture needs to represent your brand too? Candidates will join your company based on the brand image you present, so you should do your best to ensure it’s consistent in both your marketing and the way you work. A company culture ... Read More »

Is Human Resources One of Your Blind Spots?

Many business owners don’t take time to think through HR policies or even hire an HR manager. There‘s false assumption that they can do HR’s job. They think they are not “big enough” to need HR. I hear that a lot from many owners. The truth is, every Company needs HR. However, not all companies need HR on a full-time ... Read More »

Award yourself with an OSCAR. Don’t overlook the fine prints.

By now you’ve all probably seen the infamous mix-up on the Oscar stage. You might think that such a thing would never happen to you, but you’re wrong. Things like that happen to entrepreneurs all the time—and often for things that are not so easily corrected as switching an envelope. A quick check—an audit—would’ve caught the mix-up before it even ... Read More »