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The Growing Divide Between Vendors and Channel Partners

The needs of most channel partners have already evolved to where much of the traditional channel programs and tactics have become obsolete or at best, ineffective. We talk a lot about what channel partners should do to improve their game, but vendors should also be doing things differently to narrow the gap with their channel partners. Here are some of ... Read More »

Marketing Monthly Blog: From a Marketing Funnel to a FlyWheel for VARs & MSPS

The Cyclonic Buyer Journey Almost everyone has noticed that the old marketing and sales playbook doesn’t work like it used to. You can’t cold call and sell your way into sustainable, predictable and repeatable revenue generation. The old funnel isn’t representative of your prospects’ buying experience anymore. Instead, you have to earn attention and get found by creating disruptive and compelling content, ... Read More »

Five reasons to not give up on the telephone

Do you appreciate the value of a real time conversation? Or would you rather just send a text or email? While many people would rather do the latter, real conversations can provide more information than any text. If you agree, then this is one article I think you’ll want to share. Much has been written lately about the phone becoming ... Read More »

A Different Take on Employee Engagement

Gallup defines engaged employees as those who are involved in, enthusiastic about, and committed to their workplace. To find a way to measure this, Gallup studied tens of millions of people and determined that just 12 questions (the Gallup Q12) can provide effective metrics on employee engagement. Yes, engagement can be quantified and yes, you can track how your company ... Read More »

Could a workplace harassment claim shut down your business?

When was the last time you awoke to an issue in your business that had been going on for a while before you became aware of it? The workplace harassment issue is exactly that for so many business owners. You could get side-swiped with a workplace harassment issue that takes you to court with legal fees that could ultimately shut ... Read More »

The “e-Harmony” of the IT channel?

We often hear channel managers refer to TechnoPlanet as the “e-harmony” of the channel as it is basically our job to match vendors with partners to build relationships and partnerships. In reality it’s probably more like building polygamists relationships as vendors seek multiple partners. Most days it feels like we are the “Tinder” for the channel as we are connecting ... Read More »

Peer-to-Peer collaboration to the power of 8

If you know how “Mastermind” groups work then you understand the power of peer-to-peer collaboration in solving problems. Napoleon Hill created the concept over 75 years ago with his book, Think and Grow Rich. A Mastermind group is designed to help you navigate through challenges using the collective intelligence of others. Typical Mastermind groups offer a combination of brainstorming, education, ... Read More »

What two things matters the most in channel development?

The obvious first thing is to recruit more “right-fit” partners. The challenge is finding those who are “right-fit” and building the types of relationships that will drive predictable and sustainable growth. We have no definitive research data, but depending with whom you speak to, between 10% to 15% ends up becoming “right-fit” partners, but less than 3% become “champions” (Results ... Read More »

Hitting a Home Run at ChannelNEXT

Three years in the making. One year of testing. We just went live at ChannelNEXT EAST 2018. A sincere thank-you to all the VARs, MSPs, Coaches and Vendors who had the courage to take this first plunge with us including Datto, Webroot, IT Cloud, Aerohive, Sherweb, PurpleSoft, QNAP, TP-Link, ViewSonic, Idiligo, eMailPlatform, ibiz10 and others! After 15 years of doing ... Read More »