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Carl West from GfK in The NEWS

GfK offers relevant market and consumer information to its clients in order to help them make smarter decisions. In fact, it is important for businesses to understand their customers but also themselves. Therefore, it is imperative for companies to conduct a business assessment. It is a tool that will help grow your business as a result by looking at your skill sets, strengths, weaknesses and areas of development.

Click the video below to watch the full interview.