Home / Author Archives: Marie Rouleau

Author Archives: Marie Rouleau

Is A Nonconformist Employee Working For You?

By Aline Ayoub Is a Nonconformist Employee working for you?  Difficult employees in the office can cause significant workplace conflict.  There is a wide variety of difficult employees. In this article we will discuss three of the most common: the drama queen, the victim and the nonconformist employee. There are characteristic behaviours to what is also called the “toxic employee”. ... Read More »

New Tech Coalition in the United States is closing the tech gender gap through philanthropy and corporate responsibility

Marie is the President of digital marketing agency, Marketing CoPilot which has been serving the tech sector for 15 years. She is a 25-year veteran of the tech sector and shares the stories of women in tech on her podcast, Women Talk Tech, available on iTunes, Google Play and MarketingCopilot.com. Contact Marie at https://www.linkedin.com/in/marketingcopilot/ Time to stop talking and start ... Read More »

2 Critical Skills That Can Help Women Lead in Tech

By Homaira Kabir Here’s an interesting fact – back when computers first came out, there were more women doing the programing than men. Today though, we have less young women enrolling in computer science at the university level, less women entering technology and related professions as a result, and more women leaving because of the challenges inherent in male dominated ... Read More »

Using deserved Customer Loyalty to drive Business Success

By Mark Eydman One simple model suggests that Loyalty is a behaviour exhibited by Customers built upon the feeling of Satisfaction that accumulates through interactions or Touch Points over time! This might be the type of thing that builds up in successive visits to a local supermarket which on each occasion you find to be clean, well laid out and ... Read More »

Is Sitting The New Smoking?

Today, so much of our time is spent sitting in front of a computer screen or TV and it looks like this trend will only accelerate. When you are sitting, you are not moving and that can be a big negative to your health. On top of this, the repetitive motions of typing and focusing our eyes on the screen ... Read More »

Want a Piece of a 37 Billion Dollar Market Growing to 67 Billion by 2022?

The market is called Enterprise Content Management (ECM). If you do not know, you can take the Wiki definition as a starting point…“It is the strategies, methods, and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM covers the management of information within the entire scope of an enterprise whether that information ... Read More »

All About Women In The Tech Industry

There are several organizations currently supporting women in the technology sector, yet females only make up about 20% of the workforce and that number is actually declining. The number is even smaller when it comes to women in top executive positions in IT. “WiT” is going to add more fuel to support and encourage more females to enter the IT ... Read More »

Four Types Of Channel Partners

Roughly speaking, we could divide the current IT Channel into four main types. “I got this” type: These Channel partners have already invested and transformed their businesses into a recurring-revenue services (MSP) model and are doing quite well. This group is currently gobbling up clients of the laggards as they stumble along! However, a significant part of this group is ... Read More »

Follow the Customer Journey to Success

Gavin Gamber from ConnectWise has been working with CompTIA for the past year or so and is sitting on CompTIA’s The Business Application Advisory Council, which represents several cloud software platforms and applications who get together to try to address some of the releveant industry trends and issues that affect the SaaS market.  One of the outcome of the Council ... Read More »

The Growing Divide Between Vendors and Channel Partners

The needs of most channel partners have already evolved to where much of the traditional channel programs and tactics have become obsolete or at best, ineffective. We talk a lot about what channel partners should do to improve their game, but vendors should also be doing things differently to narrow the gap with their channel partners. Here are some of ... Read More »