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8 Reasons Why CRM Projects Fail To Gain User Adoption

 

  1. CRM is not seen as business mission critical application
  2. CRM is viewed as an IT project with a lack of LOB (Line of Business) sponsorship, long term commitment and objectives
  3. Lack of measurable ROI targets
  4. Poor design – CRM does not follow best practices in business process and workflows
  5. A failure to work with experienced CRM professionals in design, build and implementation
  6. Poor Data – both quality and quantity
  7. Designed primarily to monitor results- seen as adding more work for the users
  8. Inadequate training, administrative and technical support