Home / Articles / 4 Trends in CRM

4 Trends in CRM

You know you need to stay on top of the technological changes that are occurring rapidly in our world today. Let’s take a look at some trends occurring now in the customer relationship management space and predictions for the remainder of 2014.

Customer-Centric Focus
Taking a more customer-centric approach to business is not exactly new, but it’s certainly gaining ground with more organizations today. To fully realize the potential of being customer-centric, you have to know the customer. Relying on your CRM to provide you with valuable insights is the way to go. 

Big Data Offers More Insights
Organizations that aren’t capturing data are losing out on massive opportunities to gain insights that can lead to more sales. If your organization is having trouble figuring out where to start, try beginning with your CRM and working harder to capture more information. Sales reports are an excellent source of data that can lead to actionable insights over time.

Understand Your Customer Needs
Your organization should be on a constant mission to be better at what you do. If you are serious about making meaningful improvements, you’ll make sure your customer experience processes are in line with each other. More organizations will follow in this trend and do their best to get a view from the customer’s perspective before making decisions about how to please them. 

Mobile CRM is Becoming a Go-To Item
Organizations that rely heavily on their salesforce will have to adopt a mobile CRM application that can help them build their database with quality information that can be used across the company. Sales reports made through mobile applications offer a quick and easy way to transfer information from sales reps who have face-to-face interaction with your clients. It’s important to arm them with a reporting tool that encourages them to keep the information flowing.

One of the VAR Office Suite CRM partners, Front Row understands the value of putting easy-to-use technology in the hands of your salesforce. As the focus on big data and mobile solutions continues to gain speed in several industries, sales departments are taking notice of Front Row’s solution, which is sales-friendly and offers an outstanding return on investment.

By Etien D’Hollander

Learn more about Front Row:
See a video on how the Cargill Consulting Group is using FrontRow to grow their business here
Read news articles
Listen to an audio interview

Get more info. Go to VAR Office Suite. Check off the CRM box.