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Yearly Archives: 2018

Price vs Value

We all know the saying:  You get what you pay for.  Yet, with such widespread knowledge of this saying, why are so many companies racing to the bottom with price? “Price is what you pay, value is what you get” – Warren Buffett The IT sector is no exception.  The barrier of entry to be an MSP is a Computer ... Read More »

3 Simple Steps to Build Your Personal Brand

By Homaira Kabir Homaira is a women’s leadership coach and trainer who specializes in helping women build their leadership presence and flourish at work. You can read about her work with organizations here. As a woman, there are many reasons you’d want to think about personal branding. You may in a workplace where you feel you’re not getting the credit ... Read More »

“The struggle is real” ChannelNEXT18

The comment “the struggle is real” resonated with a lot of the MSPs, VARs and ITSPs who gathered at the recent ChannelNEXT18 in Whistler, B.C.. Regardless of where they came from or their size, they realized that they were all experiencing roughly the same types of challenges – sales, digital marketing, hiring/keeping the right employees, financial management or leadership. These ... Read More »

Many have asked me this question, so here is my short answer…

I should preface this by saying the definition of a VAR, MSP, ITSP, ISV etc continues to blend. So whatever you call yourself today, may not be what you call yourself in the future. Have an open mind. Maybe the new term will be “Technology Business Advisor” or “TBA” (a.k.a. “To Be Announced” :o)). My 5 point answer… 1.    Do not ... Read More »

Is A Nonconformist Employee Working For You?

By Aline Ayoub Is a Nonconformist Employee working for you?  Difficult employees in the office can cause significant workplace conflict.  There is a wide variety of difficult employees. In this article we will discuss three of the most common: the drama queen, the victim and the nonconformist employee. There are characteristic behaviours to what is also called the “toxic employee”. ... Read More »

New Tech Coalition in the United States is closing the tech gender gap through philanthropy and corporate responsibility

Marie is the President of digital marketing agency, Marketing CoPilot which has been serving the tech sector for 15 years. She is a 25-year veteran of the tech sector and shares the stories of women in tech on her podcast, Women Talk Tech, available on iTunes, Google Play and MarketingCopilot.com. Contact Marie at https://www.linkedin.com/in/marketingcopilot/ Time to stop talking and start ... Read More »

2 Critical Skills That Can Help Women Lead in Tech

By Homaira Kabir Here’s an interesting fact – back when computers first came out, there were more women doing the programing than men. Today though, we have less young women enrolling in computer science at the university level, less women entering technology and related professions as a result, and more women leaving because of the challenges inherent in male dominated ... Read More »

Using deserved Customer Loyalty to drive Business Success

By Mark Eydman One simple model suggests that Loyalty is a behaviour exhibited by Customers built upon the feeling of Satisfaction that accumulates through interactions or Touch Points over time! This might be the type of thing that builds up in successive visits to a local supermarket which on each occasion you find to be clean, well laid out and ... Read More »

Is Sitting The New Smoking?

Today, so much of our time is spent sitting in front of a computer screen or TV and it looks like this trend will only accelerate. When you are sitting, you are not moving and that can be a big negative to your health. On top of this, the repetitive motions of typing and focusing our eyes on the screen ... Read More »