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Daily Archives: July 10, 2017

The tango between marketing and sales

Like the tango dance, it’s not too difficult to learn the steps, but perfecting the dance takes a lot of practice, anticipation, emotion, timing and passion for perfection. And, it always takes two to tango! For this article, the two that I am referring to are marketing and sales. Sales typically blames marketing for generating the wrong prospects. Marketing blames ... Read More »